Showing posts with label communications. Show all posts
Showing posts with label communications. Show all posts

Wednesday, May 19, 2010

A young PR pros' aspirations for entreprenuership

Is it just me or do other young PR professionals want to start their own business? It’s exciting to look ahead and hope that some day I’ll have the knowledge, resources and support to do so.

A long-term goal of mine is to open up my own boutique PR agency or consulting firm and I constantly think about how or if this could happen. I feel like I would at least need to get a master’s degree in business or mass communication, possibly both. And have some rock-star partners (especially a stellar accountant).

One of the things I worry about is building a client base. Getting and retaining clients seems like one of the most challenging aspects of beginning a business although I’m sure there are tons of other things to worry about. Here are a list of online sources I found that might spark the interest of you future entrepreneurs.

What are your thoughts?
Current entrepreneurs: what was the hardest thing about starting your business? What do you wish you would have know before you started? What advice would you offer young PR professionals with aspirations of starting their own business?
 
Rising PR stars: what is your dream startup business?

Friday, June 12, 2009

PR is a way of life


I have always loved to write. Even those academic papers that so many students dread – I’m the kid that looked forward to meticulously crafting my words to signify meaning. So, during my freshmen year of college journalism seemed to be the most logical major.

Selecting a major is a huge leap of faith. You select what you trust and what you feel is right, knowing that if you’re wrong you could screw up your potential career (and drain lots of cash down the toilet). Looking back I’m confident in my choice, but journalism is hugely different than what I ever imagined it to be – and I've really reconsidered my future career ever since.

I didn’t have some huge revelation, it was more of a slow realization that this area called public relations makes so much sense for who I am. In selecting public relations, I understand that I get to write a lot. I understand that crafting words and communicating are essential. I understand that building trusting relationships are the backbone of this profession.

My realization percolated throughout various odd jobs I held in college. Oddly enough, these jobs have helped me understand that building relationships, being honest and communicating are not just essential in public relations, but important in living a fulfilling life (I don't mean to get philosophic).

I worked at a casual Southwest Grille as a server during my freshmen year of college. Most of the employees were college students, so I looked forward to fitting in and making new friends. But I went about it the completely wrong way. I had some issues with a few co-workers and felt the need to made a rude comment to one of them my first month at the restaurant. Turns out this person had been at the restaurant a long time and was highly respected among her co-workers.

This person uttered words to me that I will never forget, words that I now frequently preach, “It's not a good idea to burn bridges with people.” The following months at the restaurant were miserable because I decided to burn a bridge with the wrong person. My co-workers thought I was arrogant, short-tempered and disrespectful. I soon apologized, but I could tell the damage had already been done.

From that moment on, I understood how important building relationships and respecting people can be. At the time I didn’t think it was a big deal but looking back I understand the huge lesson I learned. Building and maintaining relationships the right way can really advance your career in ways you have never imagined.

In my next post I’ll discuss how relationships can positively impact your path to success. I’ll talk about how NOT burning bridges and holding your tongue can really help you move toward your goals and help you be successful. I will discuss some of the benefits of relationships and how they can positively impact you as a student and as you enter the workplace.

Conversation:
What motivated you to pursue a career in public relations? Why is public relations the career for you? How did you make up your mind to pursue the career you are pursuing? What is the significance of building and maintaining relationships in public relations?

Saturday, April 11, 2009

Reaching Generation Y

By Rachel Kirby, University of Florida

A new generation of young people has arrived. A technologically-savvy generation used to a frantic pace, these young people never look up from their phones, and are always on their way to the next appointment. They communicate through text messaging and rely on blast e-mail updates for their daily news, trying to keep pace with today’s ever-advancing world of technology and making it hard for public relations professionals to keep up.

This is our generation.

Read the full story (from PRSSA's Forum online publication) at http://www.prssa.org/forum/default.aspx?articleid=31&issueid=19