Reaching Generation Y

By Rachel Kirby, University of Florida

A new generation of young people has arrived. A technologically-savvy generation used to a frantic pace, these young people never look up from their phones, and are always on their way to the next appointment. They communicate through text messaging and rely on blast e-mail updates for their daily news, trying to keep pace with today’s ever-advancing world of technology and making it hard for public relations professionals to keep up.

This is our generation.

Read the full story (from PRSSA's Forum online publication) at http://www.prssa.org/forum/default.aspx?articleid=31&issueid=19