A long-term goal of mine is to open up my own boutique PR agency or consulting firm and I constantly think about how or if this could happen. I feel like I would at least need to get a master’s degree in business or mass communication, possibly both. And have some rock-star partners (especially a stellar accountant).
One of the things I worry about is building a client base. Getting and retaining clients seems like one of the most challenging aspects of beginning a business although I’m sure there are tons of other things to worry about. Here are a list of online sources I found that might spark the interest of you future entrepreneurs.
- 10 Incredibly Awesome Documents to Help You Start a Company by: Jason Nazar, co-founder and CEO of docstoc.com
- Starting or Escaping Your Own PR Business by: Ron Culp, partner and managing director of Ketchum, global PR firm
- PR Secrets for Startups by: Brian Solis, principal of FutureWorks, an award-winning new media marketing and branding agency
Current entrepreneurs: what was the hardest thing about starting your business? What do you wish you would have know before you started? What advice would you offer young PR professionals with aspirations of starting their own business?
Rising PR stars: what is your dream startup business?